About Us

Hi, I'm Jen...

... the hands (and heart) behind everything you see here. My love for sewing and embroidery began during school holidays spent with my Nan, watching Wimbledon and learning my very first chain stitch. What started as a childhood hobby turned into a true passion years later, during lockdown, when I rediscovered the joy of creating something from scratch.

When I’m not stitching or dreaming up new designs, you’ll probably find me in the kitchen cooking up a feast, setting a pretty table, or spending time outdoors with friends. I’m endlessly inspired by the world around me — travel, nature, colour, texture, and even the small everyday moments. My notes app is overflowing with ideas (and it keeps growing by the day!).

By supporting my dream, you’re helping me bring those ideas to life — one creation at a time — and keep that long list in my notes app just a little bit shorter.

Every piece I create carries a bit of that story — a love for detail, creativity, and a touch of nostalgia.

never mass produced